In his 1938 work "Type in Action," author and printer Herbert Jones offers a comprehensive look at typography design and utilization. With a mix of imagery and practical advice, Jones guides readers through principles of selecting, arranging, and employing type for maximal legibility and visual impact. He examines the subtle intricacies of spacing, leading, and layout for optimizing readability. For designers, Jones provides clear instruction on harmonizing typefaces, using scale and contrast effectively, and avoiding common mistakes. With his engaging and conversational style, he brings an analytical yet artistic eye to making type functional and beautiful. From manuals to magazines, Jones empowers designers to make type a powerful visual tool, not just words on a page. This illuminating work brings the art of typography to life for any reader.